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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from or another channel, including social media (together and individually, “Site”).

Please note that our website and product catalogues shared with other channels are powered by Shopify. Please refer to Shopify’s privacy policy for more information about the customer information it may collect and store.

You can read more about how Shopify uses your Personal Information here:

We may also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here:


When you visit the Site, we understand that, via Shopify, we may automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, via Shopify, we may collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We understand that, via Shopify, we may collect Device Information using the following technologies:

  • “Cookies” 
  • “Log files” 
  • “Web beacons,” “tags,” and “pixels”

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal details or details registered with other payment apps and services), email address, billing and shipping address(es) and phone number.  We refer to this information as “Order Information.”

We also collect your email address when you sign up to our newsletter or join the JELLA COMMUNITY.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • communicate with you;
  • screen our orders; and
  • provide you with information or advertising relating to our products or services.

Please note that by providing your email address on our website, you consent to receiving advertising or other marketing material relating to our product or services. If you do not wish to receive these, please unsubscribe using the link provided in any electronic marketing material or contact us with your request.

Via Shopify, we may use the Device Information more generally to improve and optimize the Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We understand that Shopify, which is the platform used for the Site, may further use the Device Information to run risk assessments in the background.


We do not share your information with third parties (other than our courier network for the purposes of shipping your purchase items to you). 

We will only share your information where you have consented; it is required or authorised by law; or is necessary for law enforcement or protection from imminent harm.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.